Tuesday, May 18, 2010

Mashable: How the U.S. Engages the World with Social Media

Speaking of being able to blog and such...Mashable had a nice piece on the Department's efforts with New and Social Media.

How the U.S. Engages the World with Social Media

"The perception of the U.S. abroad varies widely, and is subject to many forces, including world events, media coverage, policy changes, and presidential administrations. In response, the U.S. State Department, America’s public relations branch, has been charged with the difficult task of engaging in the dialogue surrounding the controversial policies discussed in almost every corner of the world.

Social media has proven to be a valuable tool in this regard, and the State Department has made impressive gains in their mission to turn conflict into conversation. Cabinet officials, foreign dignitaries, and embassies are experimenting with ways to inject America’s voice into the global chatter. Some of their experiments are paying dividends that few expected. "

You can read the whole piece here.

1 comment:

hannah said...

It's Friday, time for the weekly State Department Blog RoundUp - and you're on it!

Here is the link: http://bit.ly/amVBfj

(If I quoted your text or used your photo(s) and you would rather I had not, please let me know. Please also be sure to check the link(s) that I put up to you, in order to verify that they work properly. If you would rather that I had not referenced you, and/or do not want me to reference you in the future, please also contact me at stateroundup2.0 {at} gmail.com.)

Thanks!